Anastasia D. Makarova Analysis of competition and the level of dominance in the Russian food retail market

DOI: 10.38050/2078-3809-2024-16-1-46-64

Abstract

The article analyzes the competition and the level of dominance in the Russian food retail market for the period 2015-2022. A total of 36 companies were analyzed. The Lynd and Herfindahl–Hirschman indices, as well as the SV (strength/variety) matrix, were used as analytical tools. As the results of the study showed, the food retail industry in Russia is highly competitive. Over the past eight years, the combined share of key players has increased, but does not exceed 30%, and therefore it was concluded that there is no dominance in the food retail market in Russia. Due to the active process of acquisitions and mergers by key players, 2 main players have formed: X5 Group and PJSC Magnit, and there is also a high saturation of small companies. It is worth noting that despite the pandemic and instability.

Keywords: competition, dominance, SV (strength-variety) matrix, FMCG market, e-grocery, consumer, consumer goods, online store, retailer.

JEL: D11, L15, P24.

For citation: Makarova, A. D. (2024) Analysis of competition and the level of dominance in the Russian food retail market. Scientific Research of Faculty of Economics. Electronic Journal, vol. 16, no. 1, pp. 46-64. DOI: 10.38050/2078-3809-2024-16-1-46-64.

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