Relevant Aspects of Determination of Efficiency and Effectiveness of Marketing Department

Petrin E.V. Relevant Aspects of Determination of Efficiency and Effectiveness of Marketing Department // Scientific Researches of Economic Faculty. 2009. V.1, Is.1. p. 85-94.

In the article are shown relevant problems of marketing department’s activity in modern conditions (problems of estimation of effectiveness and efficiency), their assessment is given and methods of their solution are proposed.

Key words: effectiveness, efficiency, marketing budget, company’s strategy

JEL codes: М30