Научные исследования экономического факультета. Электронный журнал.

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A110ANCEAC100CMSCOVID-19COVID-19.Clusters as a Mechanisms of Governance Discrete Structural AlternativeD210D230D240D330D43Digital economyDynaCont-IIEconomic Policy KnotsFamily Violence against Women in Modern RussiaH110K130K21K23K32L11L190L290L310L41L51Market Development and Political EconomyModeling of Development Indicators for Russian Energy Resources MarketsN700O19O330O340O43Opening Address of the Editor-in-ChiefQ330Q51Q55Q56Q57Q58Relevant Aspects of Determination of Efficiency and Effectiveness of Marketing DepartmentSQLScientific Research of Faculty of Economics. Electronic Journal. 2020. Volume 12.Scientific Research of Faculty of Economics. Electronic Journal. 2021.Volume 13Scientific researches of faculty of economics. Electronic journal.Site newsSpecific of Mergers and Acquisitions in Russian Federation. Management ApproachUTFagri-food exportantitrust policyartificial intelligencebig databrand position-ingbrand valueclustercompany’s strategycompetition policyconscious consumptiondmoeconomic growtheconomic theoryeffectivenessefficiencyenvironmental economicsethical consumptionexchange rateexport restrictionsfamily violencefiscal policygendergeneration Ygeneration Z.hybridinflationinstitutional arrangementslabor marketmachine learningmarket concentration.market developmentmarketing budgetmonetary policynational economic modelpolitical economyprojectsquotationregulationregulatory impact assessmentsocio-demographic characteristicstariff regulationtaxi services marketантимонопольная политикаинтеллектуальный капиталискусственный интеллектмашинное обучениеметодологияполитическая экономияцифровая экономика20092010

Еlena R. Sharko, Igor I. Saveliev Using Digital Technologies in the Domestic Companies’ Strategy Formation

Еlena R. Sharko, Igor I. Saveliev Using Digital Technologies in the Domestic Companies’ Strategy Formation // Scientific Research of Faculty of Economics. Electronic Journal. 2019. Volume 11. Issue 2. P. 105-119

Abstract

The article deals with the features of the development and formation of the digital economy as a new era and the conditions for the functioning of modern companies. The digital economy is a new way and functioning mode of the market which competition has become even more toughened, and methods have become more diverse and high-tech. The authors substantiate the need to form a strategy for the development of companies taking into account new digital concepts and tools. The authors proposed the concept and structure of media space, highlighted the elements of macro-and mesosphere of the company. Also, a study was conducted to identify the basic requirements that consumers impose when choosing a company for further interaction in the search media space. Before ordering products (services, works), future customers carefully study information about the company on the Internet, analyze web-site, read reviews, blogs that affect the decision to buy. The results can be used in the formation of the concept of development of the company's strategy, both in the field of material production and in the field of services and the provision of various works.

Key words: strategy, media space, macro-and mesosphere, digital economy, company website, survey, evaluation of information relevance elements.

JEL codes: D83, M31, O30.