The article discusses some current philosophical and methodological aspects of the analysis of the markets digitalization processes and the introduction of digital technologies in business management related to digital ethics. The empirical research conducted by the author is aimed at identifying current trends in the introduction of artificial intelligence in marketing, the attitude of company management to the implementation of these processes.
Keywords: digital ethics. business ethics, artificial intelligence, digital marketing, parasocial interaction.
JEL: M31, O31.
For citation: Gerasimenko, V.V. (2023) Digital Ethics of Artificial Intelligence Application in Business: Awareness of New Opportunities and Risks. Scientific Research of Faculty of Economics. Electronic Journal, vol. 15, no. 1, pp. 37-54. DOI: 10.38050/2078-3809-2023-15-1-37-54.