Mikhail V. Kulakov, Lidia A. Sorokina, Sofia B. Karlovskaya Specifics of Cross-Border Business Functioning in the Field of Generative Artificial Intelligence

DOI: 10.38050/2078-3809-2025-17-53-73

Abstract

The relevance of the study is determined by the rapid development of generative artificial intelligence (gen-AI) technologies, which today are becoming an important factor in the transformation of the global economy. The aim of the article is to determine the prospects for the development of cross-border business in the field of generative artificial intelligence (gen-AI business). The study used methods of conceptual analysis, foresight and strategic OTSW analysis. The potential of gen-AI as a tool for business commercialization and a source of systematic income is revealed. The author's typology of businesses based on the use of gen-AI is proposed. Problems and areas of development of cross-border gen-AI business are identified, and the potential for niche development for Russian companies under sanctions is substantiated. It is concluded that in the interests of developing cross-border gen-AI business, corporations should more actively invest in research and development, adapt to changes in the market environment, while it is important for national governments to support innovative companies by creating a favorable and economically safe regulatory environment and developing digital infrastructure.

Keywords: artificial intelligence, generative artificial intelligence, gen-AI business, generative artificial intelligence business, cross-border business.

JEL: О33, F10, F23.

For citation: Kulakov, M. V., Sorokina, L.A., Karlovskaya, S.B. (2025) Specifics of Cross-Border Business Functioning in the Field of Generative Artificial Intelligence. Scientific Research of Faculty of Economics. Electronic Journal, vol. 17, no. 3, pp. 53-73. DOI: 10.38050/2078-3809-2025-17-3-53-73.

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