Olga I. Lozina, Leonid A. Tutov Creativity as a Phenomenon of Economic Behavior: An Interdisciplinary Approach

DOI: 10.38050/2078-3809-2025-17-3-19

Abstract

The article is devoted to the study of creativity as a complex interdisciplinary phenomenon. The authors raise important theoretical and methodological  questions: what is creativity within the boundaries of the economy and what are its features? It is noted that creativity can be closely related to rational behavior in the decision-making process, but it also has an irrational aspect. It is emphasized that at the stage of the digital economy, creativity acts as a  reaction to the uncertainty of the external environment, which is increasing under the influence of artificial intelligence technologies. In conclusion, the authors point to the possibilities of including creativity in the human model as its methodological prerequisite. The research prospects emphasize the relevance of creativity as a driver for the development of human capital and the formation of a creative man model.

Keywords: artificial intelligence, creativity, Man model, economic behavior.

JEL: B41, D01, D81.

For citation: Lozina, O.I., Tutov, L.A. (2025) Creativity as a Phenomenon of Economic Behavior: An Interdisciplinary Approach. Scientific Research of Faculty of Economics. Electronic Journal, vol. 17, no. 3, pp. 7-19. DOI: 10.38050/2078-3809-2025-17-3-7-19.

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