Irina V. Reymer, Irina D. Burak Improvement of the Corporate Culture in Social Institutions

DOI: 10.38050/2078-3809-2024-16-3-146-160

Abstract

Improvement of the corporate culture is one of the urgent tasks of many social institutions. The importance of the stated problem is due to the influence of corporate culture on the quality of customer service, which is the key task of the institutions under study, since the organizations presented for research are designed to serve people with sincere concern for them. The purpose of the presented research is to develop and recommend a set of measures aimed to improve corporate culture for implementation in social institutions. For a comprehensive study of the issues, the work is based on scientific research by Russian and foreign experts in the field of corporate culture. Also, this research relies on the case studies of the activity of social institutions in a separate region of the Russian Federation. As a result, the work presents a set of measures to improve the corporate culture of social institutions, which will help to increase the level of satisfaction of internal and external customers. In addition, these measures will contribute to the effective development of these organizations with a high level of customer service.

Keywords: social sphere, corporate culture, customer service.

JEL: М14, I31.

For citation: Reymer, I.V., Burak, I.D. (2024) Improvement of the Corporate Culture in Social Institutions. Scientific Research of Faculty of Economics. Electronic Journal, vol. 16, no. 3, pp. 146-160. DOI: 10.38050/2078-3809-2024-16-3-146-160.

Download