Anastasia A. Ivanchina Analysis of Sales Growth of Chinese Car Brands in Russia in 2019-2020

DOI: 10.38050/2078-3809-2021-13-4-64-80

Abstract

The article provides an overview of the state of the Russian market for new passenger cars and also considers the dynamics of sales volumes in this market for the period from 2017 to August 2021. Special attention is paid to representatives of the Chinese brands Geely, Haval, Chery in Russia, which show positive dynamics in sales growth in the falling Russian market for new passenger cars. The article will be of interest to a representative of the automotive industry.

The analysis showed that in a falling market, you can increase your share due to the right strategic decisions in the field of marketing. Since the companies do not disclose their plans to "conquer the world", we relied on open sources (official sites) and analyzed the already committed actions of representatives of Chinese brands, comparing them with the results achieved. The method of work is a systematic approach to the statistical analysis of the dynamics and structure of the Russian passenger car market.

Keywords: automotive industry, Chinese automotive brands, Russian automotive market, 4P marketing mix methodology, Geely, Haval, Chery.

JEL: L19, L20, L62.

For citation: Ivanchina, A.A. (2021) Analysis of Sales Growth of Chinese Car Brands in Russia in 2019-2020. Scientific Research of Faculty of Economics. Electronic Journal, vol. 13, no. 4, pp. 64-80. DOI: 10.38050/2078-3809-2021-13-4-64-80